Thursday, 21 March 2013

When the cloud pays off?

Cloud (cloud computing) has recently become a buzz word. At this year's CeBIT in Hannover (the largest IT exhibition in the world), where we showed one of our solutions, many companies presented their services in the cloud, mainly lease infrastructure or applications. But is it just a fashionable term, or is it really a new quality?

When the cloud really pays off? Wherever utilization of computing power varies significantly over time and expanding own data-center does not belong to the core business. Examples?

  • Financial Industry: Generating monthly hundreds of thousands statement documents for the customers, transferring them electronically and archiving these documents for five years. In such a scenario, periodically, once a month, we need high computing power and large, secure data archive. With the cloud you pay only for what you use and we are able to fully scale solution to current needs. 
  • Maintain IT systems: Testing in the cloud. Instead of building up another data center to create a test environment, you can lease the infrastructure and systems necessary to reproduce it for the test and utilize of them only when they are needed. And in such size that reproduce reliably even large production environment. Cloud gives us the opportunity to virtualize the test process itself, so we can continuously monitor the availability of IT systems and study the behavior of systems under heavy load.
  • Market Research and PR: Monitoring and analysis of data from the Internet. With cloud computing, we can obtain large amounts of data from the Internet and effectively process them to get the interesting information (who, when, and how wrote about interesting topic; identifying opinion leaders; comparing the different channels of information; data collection and analysis of e-commerce; comparison activity of PR companies, brands, names, etc.). Azure cloud-based solution also allows for full integration with existing systems in the company (CRM, ERP, security), and all the obtained data remain the property of the company. 

Cognitum cooperates with Microsoft under prestigious Azure Circle program, where technology partners are invited with experience in Windows Azure. It provides IT solutions in the area of Cloud and BigData for customers both in Poland and abroad.

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